Shopify Developer London for premium D2C brands

Treff Labs Studio builds refined Shopify stores for premium D2C brands. Custom Shopify development, ecommerce SEO, speed optimisation and migration, led by one senior operator from first audit to launch.

Shopify Developer London for premium D2C brands

Treff Labs Studio builds refined Shopify stores for premium D2C brands. Custom Shopify development, ecommerce SEO, speed optimisation and migration, led by one senior operator from first audit to launch.

What We Do

Thestore,consideredasonepiece.Designtaste,technicalbuild/customShopifydevelopment,e-commerceSEO,speed,andmigrationhandledtogether,sothestorelooksconsidered,workscleanly,getsfound,andhelpssell.ItsuitsbrandsthatneedaShopifyExpertdeveloperandShopifydesigner/SEOconsultantthinkingtogether.

Thestore,consideredasonepiece.Designtaste,technicalbuild/customShopifydevelopment,e-commerceSEO,speed,andmigrationhandledtogether,sothestorelooksconsidered,workscleanly,getsfound,andhelpssell.ItsuitsbrandsthatneedaShopifyExpertdeveloperandShopifydesigner/SEOconsultantthinkingtogether.

Thestore,consideredasonepiece.Designtaste,technicalbuild/customShopifydevelopment,e-commerceSEO,speed,andmigrationhandledtogether,sothestorelooksconsidered,workscleanly,getsfound,andhelpssell.ItsuitsbrandsthatneedaShopifyExpertdeveloperandShopifydesigner/SEOconsultantthinkingtogether.

Shopify development services

Custom Shopify development, theme work and backend fixes for stores that need more than the default setup.

Ecommerce SEO

Technical SEO, collection structure, product pages and internal links planned before launch, not added after. Often starts with a Shopify SEO audit.

Shopify speed optimisation

Lighter themes, cleaner apps and fewer scripts, so the store feels faster, calmer and easier to trust.

Shopify migration

Careful moves into Shopify, including WooCommerce to Shopify migration, redirects and launch checks.

Shopify development services

Custom Shopify development, theme work and backend fixes for stores that need more than the default setup.

Shopify speed optimisation

Lighter themes, cleaner apps and fewer scripts, so the store feels faster, calmer and easier to trust.

Ecommerce SEO

Technical SEO, collection structure, product pages and internal links planned before launch, not added after. Often starts with a Shopify SEO audit.

Shopify migration

Careful moves into Shopify, including WooCommerce to Shopify migration, redirects and launch checks.

How the work runs

One senior operator, all the way through.

The person who reviews the store also shapes the priorities, the build and the launch checks.

The person who reviews the store also shapes the priorities, the build and the launch checks.

/01 AUDIT

What is holding the store back.

A clear review of the build, SEO structure, speed, conversion paths and app stack. See the three audit tiers.

SEO - CRO - Speed Insights

/01 AUDIT

What is holding the store back.

A clear review of the build, SEO structure, speed, conversion paths and app stack. See the three audit tiers.

SEO - CRO - Speed Insights

/02 PLAN

Turn the findings into a plan.

A ranked scope that separates quick fixes, deeper build work, content needs and launch risks.

/02 PLAN

Turn the findings into a plan.

A ranked scope that separates quick fixes, deeper build work, content needs and launch risks.

/03 BUILD

Build the store properly.

Design-sensitive Shopify work with search, speed and commercial judgement built in from the start.

/03 BUILD

Build the store properly.

Design-sensitive Shopify work with search, speed and commercial judgement built in from the start.

/04 REFINE

Refine after real use.

Checks after launch for indexing, speed, tracking, landing pages and the small details customers feel.

Ongoing Maintenance - Regular Updates

/04 REFINE

Refine after real use.

Checks after launch for indexing, speed, tracking, landing pages and the small details customers feel.

Ongoing Maintenance - Regular Updates

Founder-led Studio

Builtfromrunningstores,notjustservicingthem. anoperator-ledShopifystudiobasedinLondonwithdeepexperienceacrosspremiumD2C,design,Shopifydevelopmentandecommercestrategy.Theworkisshapedbyyearsspentrunningaproductbrand,sodecisionsstayclosetoproduct,margin,traffic,trustandconversion.

Builtfromrunningstores,notjustservicingthem. anoperator-ledShopifystudiobasedinLondonwithdeepexperienceacrosspremiumD2C,design,Shopifydevelopmentandecommercestrategy.Theworkisshapedbyyearsspentrunningaproductbrand,sodecisionsstayclosetoproduct,margin,traffic,trustandconversion.

Builtfromrunningstores,notjustservicingthem. anoperator-ledShopifystudiobasedinLondonwithdeepexperienceacrosspremiumD2C,design,Shopifydevelopmentandecommercestrategy.Theworkisshapedbyyearsspentrunningaproductbrand,sodecisionsstayclosetoproduct,margin,traffic,trustandconversion.

Audit

Shopify audit before the build.

Clear next steps.

A fixed-scope review for brands that want clarity before they commit to a larger site project. Three tiers from £600, delivered in 3–8 working days.

  • Technical Shopify setup and app stack review

  • Shopify SEO audit: collections, products, crawl paths and redirects

  • Shopify CRO audit and conversion rate optimisation review

  • Shopify speed optimisation review: theme weight, apps, scripts and images

Audit

Shopify audit before the build.

Clear next steps.

A fixed-scope review for brands that want clarity before they commit to a larger site project. Three tiers from £600, delivered in 3–8 working days.

  • Technical Shopify setup and app stack review

  • Shopify SEO audit: collections, products, crawl paths and redirects

  • Shopify CRO audit and conversion rate optimisation review

  • Shopify speed optimisation review: theme weight, apps, scripts and images

Contact

TellTreffLabswhatneedsattention.

TellTreffLabswhatneedsattention.

Three fields is enough to start. A first conversation can do the rest.

Contact

TellTreffLabswhatneedsattention.

Three fields is enough to start. A first conversation can do the rest.

FAQ

Commonquestions

Commonquestions

Commonquestions

Do you work outside London?

Yes. Treff Labs is London-based and works with premium D2C brands across the UK and Internationally.

Are you a Shopify development agency?

Treff Labs is intentionally smaller than a typical Shopify development agency. One senior operator stays close to the work from audit through launch.

What kind of brand is the best fit?

A premium D2C brand that has outgrown a basic setup, cares how the store feels, and wants senior judgement without a large-agency layer.

Do you offer retainers?

Usually, project-priced work comes first. Ongoing support can follow once there is a clear roadmap and defined scope.

Do you handle migrations from Squarespace or WooCommerce?

Yes. Migration work can include WooCommerce to Shopify migration or Squarespace Shopify migration, structure, templates, product data, redirects and launch checks.

How is this different from hiring a Shopify SEO agency?

Treff Labs keeps ecommerce SEO close to the build. You get the attention of a Shopify SEO consultant while structure, collections, product pages and launch decisions are considered together. Most engagements start with a Shopify audit.

Do you do Shopify Plus?

Yes, when the scope suits an operator-led studio. Large enterprise Plus teams with internal dev resource are usually not the best fit.

How long does a typical build take?

Smaller theme and optimisation work can take weeks. Fuller rebuilds need a measured window after audit and scope.

© 2025 Treff Labs™. All rights reserved.

© 2025 Treff Labs™. All rights reserved.

© 2025 Treff Labs™. All rights reserved.