Expertise
Also: Klaviyo email flows, Google Shopping and Performance Max, GA4 and tracking.
Who it suits
Premium and luxury brands on Shopify, or moving to it, usually at one of these points.
Platforms we work with
Mailchimp
Google
Analytics
Google
Search Console
Google
Ads
Google
Tag Manager
Google
Merchant Center
Microsoft
Clarity
Figma
Claude
ChatGPT
Shopify Flow
Judge.me
Zapier
How the work runs
One point of contact, start to finish.
Who does the work
Selected work
A luxury chess and corporate gifting brand. 10 years of Shopify development, SEO collection pages, Google Ads and Klaviyo, across direct sales and B2B gifting.
A luxury men's travel accessories brand. Ten years inside the business as partner and digital director, running ecommerce from the first Shopify build.
Prices
Prices
Fixed prices. No contract.
The audit says what to fix and in what order. A build sprint is the work itself, and the audit fee is credited against any project booked within 90 days. Ongoing help works like a fractional ecommerce director, senior Shopify developer and web designer in one: book a single hour, a project or monthly support, with no contract or minimum term. Shopify SEO starts from £500 a month. A free intro call of up to 30 minutes helps decide where to start.
FAQ
Do you work outside London?
Yes. Treff Labs is based in London and works with premium and luxury brands across the UK and internationally. Audits and most project work are done remotely.
Is there a contract or minimum term?
No. Work can be booked from one hour, for a single fix or a second opinion, as a fixed-price project, or month to month. It works like a part-time, fractional ecommerce team: ecommerce director experience, senior Shopify development and web design in one point of contact, without account managers or hand-offs.
Can the store be fixed without a full rebuild?
Often, yes. Many stores need new templates, fewer apps and a clearer structure rather than a new theme. The audit shows which applies before money is spent on building.
Will Google rankings drop after a redesign or migration?
Rankings are most at risk when URLs change without redirects or when pages disappear. Every migration includes a redirect map, checks before launch and monitoring in Search Console afterwards. No one can promise rankings, but these steps protect them.
Do you handle migrations from Squarespace or WooCommerce?
Yes. A WooCommerce to Shopify or Squarespace to Shopify migration covers structure, templates, product data, a full redirect map and checks before and after launch.
How is this different from hiring an SEO agency?
Treff Labs keeps ecommerce SEO close to the build. Structure, collections, product pages and launch decisions are considered together, with one point of contact from audit to launch. Most engagements start with a Shopify audit.
Do you do Shopify Plus?
Yes, for smaller Plus stores. Large enterprise Plus teams with in-house developers are usually better served by a bigger agency.
How long does a typical build take?
A build sprint takes days and smaller theme or speed work takes weeks. A redesign or migration is scheduled after the audit, once the scope is agreed. Ongoing support can follow once the roadmap is clear.
How much does a Shopify redesign cost?
It depends on how much of the current store can be kept. A focused redesign of key templates starts from £1,500 and a full rebuild from £3,750. The exact price is agreed after the audit.